Stretch Armstrong

Netflix Signs On For ‘Stretch Armstrong’ Reboot


Holy nostalgia, Batman! Netflix has announced today that, as part of an effort to expand their line-up to include more shows aimed at children, they’ve ordered 26 episodes of a brand new series from Hasbro. The series is based on Stretch Armstrong– a large, gel-filled action figure with stretchy limbs first introduced by Kenner in 1976. The toy continued to pop up here and there throughout the 80’s and 90’s; it’s more popular incarnations forged in the likeness of Hulk Hogan and other wrestlers.  But more about the series. It’s to be titled Stretch Armstrong and the Flex Fighters, and will reboot the character with a whole new look. Here’s a peek at the series description:

Can someone please explain to me why this is still happening? Variety is reporting that Hasbro and Relativity Media have found the man that will make you believe a man can stretch.

Oh man, they are still making a live action Stretch Armstrong movie? Just wait, it gets better. The mans name is Dean Georgaris, he’s the guy who wrote Tristan + Isolde (ugh), The Manchurian Candidate (argh), Paycheck (oh good lord no), and Lara Croft Tomb Raider: The Cradle of Life (this now counts as a hate crime). That is all he has written too.

Want the hurting to stop? To bad. Georgaris’ plan is to write a more serious take on the movie (that is based off a toy that was popular at some point in the very distant past).  A  ‘plausible, action-oriented family pic than a live-action cartoon that’d be strictly for kids’ as Variety puts it.

Also, it will be a franchise.

At the time of this writing it is unknown if Taylor Lautner of Twilight fame is still attached to play the titular character. He was originally on board with this back in 2010 when it was still Universal’s project.

I really hope Hasbro and Relativity Media can talk Lautner into doing this movie. Seriously, if you are making something that is weapons grade awful, he’s your man.

Source: CBM


Damn it. I thought this was dead. In Hasbro’s quest to make every property they have ever had their grubby little paws on into a live action movie, I thought Stretch Armstrong was allowed to quietly drop and die.

Apparently Universal Pictures is out at least, since the toy manufacture announced that they are teaming up with Relativity Media for the project. Relativity’s CEO Ryan Kavanaugh will produce along with Hasbro’s Brian Goldner  and Bennett Schneir. The film has set a laughably ambitious release date of April 11th, 2014.

Relativity’s Co-President, Tucker Tooley had this to say:

“We are absolutely thrilled to partner with Hasbro, a company whose global reach and ability to innovate has made them immensely successful in the arena of brand re-imagination– as evidenced by their legacy of creating such franchises as TRANSFORMERS and G.I. JOE, We look forward to bringing Stretch Armstrong to audiences worldwide.”

“Stretch Armstrong is a great example of Hasbro’s rich portfolio of intellectual properties that we are continuing to develop globally, we are excited to partner with Relativity on this movie as they are a growing and innovative studio.”

I guess with Hasbro properties like the Transformers and G.I. Joe franchises making billions, and the upcoming Battleship, Monopoly and who knows what else movies in the pipe, they want to keep this money train going. Why a stretchy superhero you ask? All your answers are in the following video.

Who wouldn’t bank on that making millions?

Source: Coming Soon

Hey, remember when we all got excited about Hasbro’s mysterious Unit:E? Well, I hope you weren’t planning on acting out your long lusted for Jem/M.A.S.K. crossover in action figure form. Turns out, it’s just a comic book they were selling at this past weekends NYCC. For $5 freakin dollars.

Toy News International reports:

Done in-house at Hasbro, this comic is being sold here as a NYCC exclusive for $5. It features a “Hub” of stories revolving around several Hasbro iconic brands such as Jem, M.A.S.K., Micronauts and more. Could this lead to something more? Well anything I suppose is possible but right now it only seems to be a comic book.

Would you look at that... even says "comic book" right there.

They wouldn’t go to all the trouble making a comic book just for the sake of a comic book, right? They have to be doing something, right? What I said before might still come true, right?

Damn you Hasbro.

Source: Toy News International, via Topless Robot.


For awhile now the mysterious “Unit:E” brand has loomed over our heads. What is Hasbro doing? What could this be? Should someone my age still be obsessed over toys?

The Answer to the last one, is yes. For the first two questions we have the poster that sorta explains what Unit:E is and gives you full reason to be very excited for it, after the jump.



Folks, the image above shows logos for upcoming films that are being worked on and I don’t know about you but it’s about damn time that we finally get a Candyland flick. Hasbro recently held a stockholders meeting and decided to show off and give updates on movie projects that are based on their properties.

The first update is that the Ouija movie is set for November 9th, 2012 release date but it has yet to find it’s director. Word is that they are trying to get Pierre Morel (Taken) to direct it. The next update was that they revealed a image of Snake Eyes with the words G.I. Joe 2 next to him (image available). The last big update was that J.J. Abrams (Star Trek) is still on board as the director for the Micronauts film.

After that they revealed directors for the following films: Peter Berg (Hancock, The Kingdom)Battleship; Rob Letterman (Monsters vs. Alien, Shark Tale) – Stretch Armstrong; Kevin Lima (A Goofy Movie, Enchanted) – Candyland; Gore Verbinski (Pirates of the Caribbean Trilogy, The Ring) – Clue; and Ridley Scott (Alien, Blade Runner) – Monopoly. They also revealed that Will Smith will be the producer for the Risk film.

Source: Bleeding Cool