Star Wars
It’s a known fact that the Star Wars franchise is huge. Sometimes, though, it can be hard to scale just how big it is until you’re able to compare it to a number or other unit of measurement. Today, those of you wondering how big the franchise is now got an idea when Turner Broadcasting acquired the rights for TNT and TBS for a whopping $250 million. And if you think that’s a lot, Star Wars: The Force Awakens won’t be on either network until 2018 and Rogue One: A Star Wars Story until 2019.

Initially, the idea of paying $250 million to air Star Wars on your basic cable stations seems absurd. Add to that, you won’t be able to air the newest films for another two years. But the more you think about it, the more it begins to make sense. No one else on basic cable will be able to air some of the biggest movies in history. The networks are also almost guaranteed to garner an audience when the movies are playing. And, of course, May 4th will net you some of the biggest audiences your networks will have seen.

The downside to this deal though is who is still watching basic cable? With cable prices high enough to start nosebleeds, most consumers have just an internet package for streaming services like Netflix and Amazon. Furthermore, The Force Awakens was released on Blu-ray in April. As of today, it’s sold well over 5 million units domestically. So, it may be safe to assume that most of the Star Wars fans in the US own a copy. The answer to the original question is not many people.

With most of the facts presented, imagine this scenario: it’s another Saturday afternoon and you’ve got no plans. You make yourself a small lunch and turn on the T.V. for some background noise. That’s when the horns begin to blare to that all too familiar tune. You’ve just stumbled across a Star Wars marathon on T.V., and what started out as a lazy Saturday is now one of the best afternoons you’ve had in a long time.

Yes, $250 million is an absurd amount of money to air Star Wars on television. Yes people already own the film. So what’s the point? The point is whenever the sound of those horns begin to play, most people will stop what they’re doing because it’s Star Wars, and one can never get enough it.

Source: geektyrant

Category: Film


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